PR and Marketing Pros Can Search, Filter and Gain Insights From the Cision Media Database in Seconds
CHICAGO, April 17, 2012 – Cision, the leading provider of PR software, services and tools for the marketing and PR industry, today introduced powerful new searchcapabilities in the award-winning Cision campaign management software platform, allowing users to search, filter, build media lists and drive insights from the comprehensive Cision Media Database faster and easier than ever.
Developed from user feedback and offering familiar features such as guided navigation, dynamic search and “type ahead” recommendations, Cision search now makes filtering results and building lists as intuitive as any day-to-day online activity. Summaries and graphic reports give communicators insights into results like media types, geographic distribution, and other criteria that enable them to better understand who and where their key media and influencers are.
“Cision has really sped up and improved the process of searching for outlets, influencers and opportunities,” said Audrey Pannell, Director of Public Relations of Style Advertising, Marketing and Public Relations of Birmingham, Alabama. Ms. Pannell was one of the Beta testers of the new search capability. “It offers complete visibility into a list as you move from a broad to a targeted search, so we can refine and build complete and accurate lists as we go. Lists that used to take us two or three revisions and 20 minutes to build now take us ten seconds. Its ease of use is remarkable.”
“Cision search not only makes you more productive, it makes you more focused, more effective, and able to create better relationships with influencers and media,” said Peter Granat, Chief Executive Officer of Cision North America. “It’s the latest example of our ongoing commitment to drive innovation throughout the marketing and PR industry.”
In the last year alone, Cision has also enhanced its campaign management software by:
Introducing new integrated functions like Cision Social Publish, advanced metrics like the Cision Influence Rating, and new offerings like Cision Influencer Lists.
Expanded the Cision database with new online influencers, and offered mobile access to users of most popular smartphones and tablets, including iPad, iPhone and Android devices.
Built the software on a new architecture that provides better performance and larger capacity.
Cision has also been named the Best Marketing/PR Solution and the Best Online Business Information Solution from the CODiE Awards, sponsored by the Software and Information Industry Association.
About Cision Software
Cision’s integrated campaign management software has been adopted by over 30,000 users in more than 20 countries since its launch in October 2007. It is available in nine languages and used by 9 of the top 10 PR agencies, as well as corporations, nonprofits, universities and solo practitioners.
The CODiE Awards are the software industry’s only peer-reviewed awards competition. Cision has won four CODiE Awards since becoming eligible to compete in 2009. Cision also won the 2010 Product Development of the Year Award from the United Kingdom’s Data Publishers Association (DPA).
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visitwww.cision.com.