Mobile application management company Apperian was a client from late 2010 to mid-2012. An aggressive media and influencer relations program combined with a significant emphasis on social media outreach helped to establish the company as a market leader. Our efforts resulted in widespread visibility and recognition for the company and its strategy to help companies manage the BYOD frenzy. ZDNet talked about how the company would power the liberated enterprise, while a Forbes.com contributor listed the company in his piece on the three biggest tablet surprises of 2011. The company was also cited in a 2011 BusinessWeek article, as well as being mentioned in a Fortune story titled “Making Mobile Apps Cool.” We generated significant visibility for the two rounds of financing secured by Apperian, including two articles that ran on the Dow Jones newswire, and other coverage in numerous outlets, including the Wall Street Journal, VentureBeat, Techcrunch, Gigaom and Xconomy.